Incluya: UX Research

June 2025-Present
Project Overview
Incluya is an AI-powered fintech startup focused on financial wellness and empowerment.

I joined as the UX Researcher during a pivotal growth phase, leading research from MVP development through post-beta launch. My primary focus is understanding user needs and behaviors to inform product strategy, optimizing AI user experiences, and identifying key factors driving user engagement and retention in the financial wellness space.
My Role
UX ResearcherUser Interviews, Contextual Inquiry, User Analytics, Data Analysis, User Journeys, User Personas, Competitive Analysis, Prompt Engineering
Neurodivergence, encompassing conditions like ADHD and autism, affects over 8.7 million adults in the US. Due to the pandemic, there has been a rapid shift to remote work which is now embraced by over 33% of the workforce. In this shift, Slack has become a widely used workplace platform; however, our initial research indicates Slack does not address the diverse needs and challenges of neurodivergent individuals, preventing a supportive and productive environment for all users.
This work is currently under NDA. I'm happy to discuss my research process and impact in conversation.
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